![]() He started his career as a manager in the music industry, discovering talent and nurturing the careers of young artists, songwriters, and producers. ![]() Before entering venture, Keidan co-founded digital media company InsideHook and spent time at McKinsey in their TMT practice. Since the beginning of his career, Keidan has built a reputation as a taste-maker. “As technology becomes more commoditized and B2B becomes more consumerized, we view a company's brand stack as a critical driver of value creation for consumers, SMB's and larger enterprises,” said Keidan. Torch is at the forefront of investing in a new definition of "consumer,” applying their learnings of what makes a great traditional consumer brand to an ever increasing range of industries and verticals that extend beyond the purely B2C ecosystem. To do so, we work in the trenches with our entrepreneurs to help them identify, nurture and scale their audience bases,” added Keidan. “Our investment lens has always been razor focused on brand and a company’s ability to create and sustain deep relationships and trust with their end-consumer. We back companies transforming entire consumer verticals, using technology to make products and services more accessible, transparent, and affordable,” said Torch Founder and Managing Partner, Jonathan Keidan. As technology evolves, consumer behavior is constantly shifting, creating huge opportunities to build value in more parts of their lives than ever before. “Consumer markets remain one of the largest and most disruptable spaces in the world.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |